The Power of Digital Marketing

Writing on this topic has been something really interesting for me. I start writing this article with a scenario, suppose you are doing a job in a company and your job is to make sales. Your manager asked you to do quick research for a new restaurant. Your task is to find out what sort of food people like and how much money they are willing to pay?

Now you have different options to find the answers to the above questions. Firstly, you can call 5 to 6 people and ask what sort of food they like and how much they will pay? Secondly, call your friend who has his own restaurant and ask what sort of food people like? Thirdly you can go to the market yourself and ask personally from people one by one.

How the Internet is Changing the World?

When we talk about the statistics, more than 7.7 billion people are living in the world. According to a report in 2019,

• There are 4.39 billion internet users in 2019, an increase of 366 million (9%) versus January 2018.
• There are 5.11 billion unique mobile users in the world today, up 100 million (2%) as compared to the past year.
• There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million(9%) as compared to last year.
• 3.26 billion people are using social media on mobile devices in 2019, an increase (10%) as compared to 2018.

Along with many other facilities, the Internet has made marketing so easy while providing various online platforms to connect businesses with customers. How digital marketing is changing the marketing world?

• Global Reach
• Personalized Marketing
• Customer Engagement
• Content Variety
• Sales Conversion
• Cost Reduction

So coming back to the point, here is the answer to the question of the manager. As a digital marketer, you will not use any of the options mentioned above, instead, you will use your mobile phone/laptop to conduct a quick and detailed online survey about food and price. That can save a lot of time and effort.

Evolution of marketing:

Every development has its own time period and growth stage like viz marketing has also a time cycle to reach today’s marketing. Marketing has passed from the following different eras.

1. Trade Era (marketing named as exploration)
2. Production Era (1860–1910 )
3. Sales Era (1920–1930, marketing named as selling)
4. Marketing Era (1940–1950, marketing named as brand development)
5. Marketing Company Era (1960–1990 )
6. Relationship Era (1990–2000)
7. Social Media Era ( 2010 — onward)

What marketing provides to business?

• Exploring New Avenues
• Optimizing Production
• Creating And Advertising Brands
• Making Company Wide-Efforts
• Creating Customer Relationships
• Involving Communities

Difference between marketing and digital marketing:

Marketing is the name of the process by using its companies to make their products or value. It consists of the following key points.

Process of marketing

• Creating
• Communicating
• Delivering
• Exchanging
• offerings

Digital Marketing:

All marketing activities done on modern channels are digital marketing.

1. Paid Advertisement
2. Social Media Marketing
3. Email & SMS, what's app marketing
4. Search Engine Optimization (SEO)
5. Mobile Marketing ( all apps use by the user on his mobile)
6. Marketing Research

It is the era of technology and digital media. Without the inclusion of technology in your business you can not run a successful marketing campaign. Digital Media is referred to as video, audio, photo, or textual content that has been encoded using a computer and can be transmitted digitally to people.

Features of Digital Media

• Mass Reach
• Interactivity
• Social Networking

Examples of Digital Media

• Social media platforms
• Websites
• Blogs
• Emails &SMS
• And many more

Bottom Line

Digital Marketing is a fast-growing space, it allows digital marketers to accurate results in real-time. Thus digital marketing can work for any type of business. It can’t be said that every business should have the same digital marketing strategy to get more exposure and success.